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Craythorn has been working on a search engine optimisation campaign with the Rainforest Foundation since September 2007. Although the site was receiving a high number of visitors, it wasn't being found in the search engines for highly competitive keywords, such as 'rainforest'. After a thorough anaysis of the site, measures were taken to improve the sites ranking for the major keywords; since then, the site has gone from strength to strength and for the last 12 months has been on homepage of Google UK for a number of different keywords.
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