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Since taking on the search engine optimisation for this designer home stores site 12 months ago, we have succeeded in doubling the number of visitors to the site and doubling the revenue generated. The initial work involved an extensive 3 month on-page optimisation excercise that helped to reduce the amount of duplicate content in the site, resulting in more of the site being indexed by Google. Subsequently, consistent back link building from a number of different sources, has strengthened the position of the site for a number of highly competitive keywords.