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Search Engine Optimisation

For clients who already have their own website, we offer a range of services to ensure that your site is optimised for the search engines. The work we undertake falls into two halves; on-page optimisation and off-page optimisation.

On-page optimisation involves a thorough health check of your existing website. We carefully examine the entire site to see if there are any missing or broken elements;

    • Checking the site's keywords and description.
    • Broken link checking throughout the entire site.
    • Missing image checking.
    • Invalid out bound links.
    • Invalid internal links.

Off-page optimisation is the continued process of search engine optimisation;

    • Back link building. After sourcing suitable partner websites and link directories, we manage your link building program for you.
    • Article creation. Articles, created by professional SEO copywriters, are used to drive more traffic to the more important inner pages of your site.
    • Implementation of Google Analytics in your site to track visitor usage of the site and look for areas of improvement.
    • Keyword maximisation. Develop an appropriate keyword strategy and track progress of those keywords through the search engines.

     

    Latest Projects


    all-up-and-on

    Since taking on the search engine optimisation for this designer home stores site 12 months ago, we have succeeded in doubling the number of visitors to the site and doubling the revenue generated. The initial work involved an extensive 3 month on-page optimisation excercise that helped to reduce the amount of duplicate content in the site, resulting in more of the site being indexed by Google. Subsequently, consistent back link building from a number of different sources, has strengthened the position of the site for a number of highly competitive keywords.

    Rainforest Foundation

    Rainforest FoundationCraythorn has been working on a search engine optimisation campaign with the Rainforest Foundation since September 2007. Although the site was receiving a high number of visitors, it wasn't being found in the search engines for highly competitive keywords, such as 'rainforest'. After a thorough anaysis of the site, measures were taken to improve the sites ranking for the major keywords; since then, the site has gone from strength to strength and for the last 12 months has been on homepage of Google UK for a number of different keywords.